PORT / STARBOARD
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Starkwhite is presenting a suite of projects by Billy Apple from
19 April to 24 May 2012, beginning with The Immortalisation
of Billy Apple® (Stage 2), a project by Billy
Apple and Craig Hilton. After a one-week showing, the exhibition
has been relocated to a smaller space in the gallery, making way
for Port / Starboard, a new project by Billy Apple and
Inhouse. Each project in the series runs to 24 May.
Billy Apple introduced red and green as his corporate colours in
London when he established his art brand back in 1962. He changed
his name and had two photographs taken of himself,
front-and-back-of-head shots with red and green backgrounds
respectively. This manouvre was a self-branding exercise and the
brand was on its way. Fifty years later, Billy Apple® has become a
registered trademark with the ability to apply his art brand to
other things - 'A brand looking for a product' - produced under his
art umbrella.
Apple uses visual aspects of his brand identity - colour, font,
logo and so forth to generate artworks. He has extended the
symbolic usage of red and greens to his art and in this exhibition
he presents a suite of works that capitalise on the port/starboard
meaning.
Based in Auckland, New Zealand, since the 1990s, Apple exhibits
regularly in dealer, public and artist-run galleries, and his works
have been included in major international and national touring
exhibitions. These include: Toi Toi Toi: Three Generations of
New Zealand Artists (Kassel & Auckland, 1999);
Global Conceptualism: Points of Origin (New York,
1999); Kronos + Kairos: Über die Zeit in der Zeitgenössischen
Kunst, (Kassel, 1999); Shopping: A Century of Art and
Consumer Culture (Frankfurt & Liverpool, 2002-3);
American Supermarket (Pittsburgh, 2002); Art of
the '60s from Tate Britain (Auckland 2006); Remix (Virginia,
2011) and the upcoming Gold (Vienna, 2012). In 2009, a
second major survey exhibition of Apple's work was staged in two
parts at Witte de With, Center for Contemporary Art in Rotterdam
(Billy Apple®: A History of the Brand and
Revealed/Concealed). In New Zealand aspects of his
career have been reevaluated in exhibitions such as Billy
Apple: New York 1969-1973 (Wellington 2009).
Located in New Zealand on Auckland's Karangahape Road,
Starkwhite presents a programme of artists' projects, solo shows by
represented and invited artists, independently curated exhibitions
and occasional forays into new music and other interdisciplinary
practices.
Please contact the gallery for further information and
images.
Starkwhite
510 Karangahape Road, Auckland, New Zealand
Tel. +64 9 3070703
Monday to Friday: 11.00am to 6.00pm
Saturday: 11.00am to 5.00pm
starkwhite@starkwhite.co.nz
http://www.starkwhite.blogspot.com/
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