05.05.14 - 10.05.14

The Analysis of Billy Apple® stages the latest development in a ground breaking project that challenges our definitions of life and highlights cultural issues arising from the use and ownership of body tissue and genetic information.

It is a further development of The Immortalisation of Billy Apple®, a project by artist Billy Apple and scientist/artist Craig Hilton where art is in the service of science and science serves the artist to enhance and protect the artist’s brand by immortalising his biological tissue in perpetuity. The immortalisation transaction ensures that the brand (and the artist) can theoretically last forever unconstrained by death as his virally transformed cells can now grow indefinitely in cell culture medium.

In 2012 Apple’s cells were transferred as a living artwork to the American Type Culture Collection in Massachusetts (the world’s premier biological culture repository established to carry out research to improve the propagation, preservation, classification, and characterization of cultures and to develop new and enhanced culture products). At the ATCC Apple’s immortalised cell line is a resource available for both artists and scientists thereby creating further dialogue and interdisciplinary opportunities highlighting the ongoing nature of this project and immortality of these cells. As the cells usefulness increases, so does the significance and fame of the artist’s biological tissue as copies of the artwork and the genetic material are exponentially reproduced globally.

Using material from his cell line, the artist has recently been immortalized in a different manner – by sequencing his entire genome and digitalising the results. The mass of data generated by NZ Genomics Ltd (University of Auckland, Massey University and the University of Otago) and recorded as The Digitalisation of Billy Apple® can be stored on infinite machines and analysed in countless ways. Studies that help us understand this data will continue to be updated.

In The Analysis of Billy Apple®, we present data in Billy Apple’s genomic sequence that identifies among millions of genetic differences, those which correlate with known-published studies that associate these genetic differences with health predictions. These studies can be found in Whole Genome Association Studies databases. GWAS typically focus on associations between single-nucleotide polymorphisms (SNPs) and traits like major diseases.  We can follow Billy Apple®’s likelihood of certain physical (including health-related) traits on a curated resource of SNP-trait associations (NHGRI GWAS Catalog).  Some of these traits have been already realized. GWAS help us estimate Billy Apple’s risk of disease.

Here the artist confronts his own biology and possible future by seeing how he deviates genetically from known norms. This mirrors the situation that we all will face as individualized genomic data becomes cheaper and more accessible. The depth and complexity of it and almost daily discoveries means that there will be more and more known about our future health and ourselves, raising many ethical questions.

The Immortalisation project continues to explore important cultural implications regarding the use and ownership of body tissue, genetic information – issues that burden the development and use of biotechnology. In contrast to most donations, which are highly restricted, this tissue deliberately has no restrictions placed on its use.

I consent to the wide distribution of cell lines derived from my blood, including deposit with the American Type Culture Collection cell bank. I understand that this may enable unrestricted use of my cells in research outside my control, including the potential analysis of my DNA.
-Billy Apple 12/05/2009

This is a reconceptualisation of tissue acquisition as an artistic transaction. Here, the artist takes the plunge into an inevitable future making public his tissue and along with it, his genetic information. In The Immortalisation of Billy Apple®, the name Billy Apple® Cell Line (listed with the American Type Culture Collection and therefore available for all researchers of all kinds) clearly identifies the donor. The artist/donor (and brand) waives his rights to privacy in the name of art. And in The Analysis of Billy Apple® the artist’s genomic data is presented publicly in an exhibition at Starkwhite. This offers a stark contrast to the justifiable global anxiety surrounding the privacy of individual biological tissue, genetic and health information.

The influence of science and technology remains largely uncontested by culture. In the last thirty years, advances in molecular and cellular biology and the application of resulting technologies have vastly increased not just our understanding of the foundation and mechanisms of life, but also our ability to adjust life according to the whim and needs of this species.

In the wake of genomics, DNA synthesis, DNA editing, cloning technology, nano-medicine, tissue engineering, etc, it is anyone’s guess what will be possible for this species in the future. These emerging technologies already seriously challenge our definitions of life. So while the rest of us live with an uneasy mix of fear and hope, the artist embraces the biotechnology age and possibilities it offers in the future, including the potential to move from theoretical to actual immortalisation.

The Immortalisation of Billy Apple® was first presented at Starkwhite from 6 -10 May 2010, followed by The Immortalisation of Billy Apple® (Part 2) from 19 – 21 April 2012. In May 2013 Starkwhite presented The Immortalisation of Billy Apple® (Part 3) at Art Basel Hong Kong.


Born 1935, Auckland. Rebranded 1962, London

In London in 1962, I began an extended work, which was part of an effort to break down the separation between “art activity” and “life activity”. I decided to use my own identity as the vehicle with which to explore the concept of the artist as “art object”.

-Billy Apple, 1974

Billy Apple is an art brand created in 1962 when the artist changed his name in a self-branding exercise as a work shortly after graduating from London’s Royal College of Art. His six-decade art career began in London amidst the emergent Pop art scene then in 1964 he moved to New York where he exhibited in the Bianchini Gallery’s legendary American Supermarket alongside the likes of Jasper Johns, Roy Lichtenstein and Andy Warhol. Next he rapidly established himself as a key figure in the development of Conceptual art, exhibiting in New York’s museum, dealer gallery and alternative art scenes (including New Museum, Leo Castelli Gallery and Clocktower) and established APPLE (1969 -1973) one of the city’s seven original not-for-profit spaces. His subsequent text-based works from the 80s onwards drew attention to art system relations between artist, dealer, and collector. He became a registered trademark in 2007, formalizing his art-brand status, which he has continued to explore through transaction-based works.

Apple exhibits regularly both locally and internationally. Recent survey exhibitions include the Witte de With, Center for Contemporary Art, Rotterdam, 2009; Adam Art Gallery, Wellington, 2010 and The Mayor Gallery, London, 2010 and 2013. An upcoming survey exhibition is scheduled for March 2015 at the Auckland Art Gallery. Recent selected international exhibitions include When Britain Went Pop! British Pop Art: The Early Years, Christie’s Mayfair, London, 2013; The Immortalisation of Billy Apple®, Starkwhite, Art Basel Hong Kong, 2013; Gold, Belvedere Palace Museum, Vienna, 2012; Howard Wise Gallery: Exploring the New, Moeller Fine Art, Berlin and New York, 2012; Museum in Agency of Unrealised Projects, curated by Hans Ulrich Obrist, Kopfbau Basel, 2011 and Alternative Histories, Exit Art, New York, 2010. His work is held in public collections such as the Detroit Institute of Arts; Solomon R. Guggenheim Museum, New York; National Gallery of Australia and Te Papa Tongarewa, Museum of New Zealand. Recent acquisitions include the Scottish National Gallery of Modern Art and Tate Britain.

The artist lives and works in Auckland, New Zealand where he is represented by Starkwhite. Apple was interviewed in the November/December 2012 issue of Frieze magazine: http://www.frieze.com/issue/article/brand-new/

CRAIG HILTON is a New Zealand scientist, artist and educator. After completion of a PhD in Biochemistry at the University of Otago, New Zealand, he took a position at Harvard Medical School and later at the University of Massachusetts as an oncologist and immunologist. He returned to New Zealand in 2003 and completed an MFA at the University of Auckland, Elam School of Fine Arts. He is interested in: the interaction of science and art, particularly art/science collaborations i.e. those with genuine art and science value/outputs; how art might be able to contribute to dialogue regarding science, molecular biology, biological discovery, biotechnology etc; and the cultural implications of these revolutionising technologies.

This ongoing project is entirely dependent on the goodwill and understanding of Professor Rod Dunbar, School of Biological Sciences, University of Auckland. The project collaborators also wish to acknowledge the support of Peter Tsai (University of Auckland), Daniel Verdon (University of Auckland), NZ Genomics Ltd (University of Auckland, Massey University and the University of Otago), UNITEC, Wystan Curnow, Mary Morrison, The American Type Culture Collection and Creative New Zealand.




Gordon Walters | History

09.02 - 31.03

Whitney Bedford, Bill Henson, Ani O'Neill, Jonny Niesche, and Fiona Pardington | Sampler 2024

09.02 - 31.03

Jamie Te Heuheu | Quiet Thoughts and Quiet Dreams

23.11.23 - 13.01.24

Bill Henson | The Liquid Night

23.11.23 - 31.01.24

Bonco | Star Stare Start

20.10.23 - 19.11.23

Clinton Watkins | Depth of Field

20.10.23 - 19.11.23

Gordon Walters by Francis Pound | Book Launch


Curated by Jonny Niesche | Ümwelt

01.09.23 - 07.10.23

Richard Maloy | Raw

27.07.23 - 27.08.23

Petra Cortright | micro lemon diamond realm

07.07.23 - 26.08.23

Jonny Niesche | You say sfumato, I say sfumato

12.05.23 - 27.06.23

Billy Apple® | Divine Proportion

23.02.23 - 08.04.23

Gerold Miller, Gordon Walters | Miller meets Walters

08.12.23 - 31.01.23

FuckCancer_DontDelayFun | Blind Auction

27.10.22 - 05.11.22


21.10.22 - 01.12.22

Whitney Bedford | Imaginary

30.08.22 - 15.10.22

Seung Yul Oh | Huggong-Monologue

09.07.22 - 20.08.22

Gerold Miller

01.06.22 - 02.07.22

Bill Henson | Selected Works

30.04.22 - 29.05.22

Layla Rudneva-Mckay | I Roll

15.02.22 - 19.03.22

Fiona Pardington | Tarota

16.11.21 – 18.12.21

Fiona Pardington | Tarota Preview

05.10.21 – 07.10.21

Jan van der Ploeg | The Other Window

17.08.21 – 12.10.21

Laith McGregor | Second Wind

03.07.21 – 07.08.21

Richard Maloy | Maternal Routine

03.06.21 - 19.06.21

Bill Henson | 1985-2021

21.05.21 - 19.06.21

Martin Basher | Birds of Paradise

13.04.21 - 14.05.21

Will Cooke | Every Wall Is A Door

15.01.21 - 13.02.21

Jonny Niesche | Poikilos

17.11.20 - 22.12.20

Gemma Smith | Thin Air

06.10.20 - 07.11.20

Whitney Bedford, Petra Cortright, Kirsten Everberg, Judy Legerwood | Slippery Painting

01.09.20 - 03.10.20

Jin Jiangbo, John Reynolds | Performative Geographies

14.07.20 - 15.08.20

Group Show | Sampler 2020

14.05.20 - 06.06.20

Gordon Walters | From the Archive

05.02.20 - 07.03.20

Richard Maloy | Studio: Space & Time

28.01.20 - 01.02.20

Rebecca Baumann | New Work

27.11.19 - 21.12.19

The Estate of L. Budd et al. | the artists in conversation

22.10.19 - 16.11.19

John Reynolds | The Art of Wine


Billy Apple® and Tāme Iti | Flagged

08.10.19 - 12.10.19

Clinton Watkins | binary

19.09.19 - 03.11.19

Yuk King Tan | Crisis of the Ordinary

21.08.19 - 14.09.19

Group Show | Sampler 2019

23.07.19 - 15.08.19

Fiona Pardington | TIKI: Orphans of Māoriland

12.06.19 - 11.07.19

Laith McGregor | AM/PM/AM

09.05.19 - 08.06.19


11.04.19 - 05.05.19

Ani O'Neill | Classic Hits

14.03.19 - 10.04.19

Alicia Frankovich | Microchimerism

08.02.19 - 06.03.19

Martin Basher | One Week Stand

24.01.19 - 02.02.19

The Estate of L.Budd_et al.

11.12.18 - 22.12.18, 02.01.19 - 12.01.19

Gavin Hipkins | Block Units

14.11.18 - 08.12.18

John Stezaker | Collages

09.10.18 - 03.11.18

Grant Stevens | The Mountain and the Waterfalls

01.09.18 - 29.09.18

Whitney Bedford | Bohemia

31.07.18 - 24.08.18

Seung Yul Oh | Horizontal Loop

26.06.18 - 28.07.18

Gordon Walters | From the Walters Estate

29.05.18 - 16.06.18

Group Show | Sampler 2018

17.04.18 - 26.05.18

Alicia Frankovich, Ani O’Neill, The Estate of L Budd, et al. | 125

13.03.18 - 07.04.18

Len Lye | Love Springs Eternal

07.02.18 - 07.03.18

Richard Maloy | Things I have Seen


Michael Zavros | The Silver Fox

17.11.17 - 16.12.17

John Reynolds | RocksInTheSky...

17.11.17 - 24.12.17

Martin Basher | Devil at the Gates of Heaven

10.10.17 - 04.11.17

Daniel von Sturmer | Luminous Figures

02.09.17 - 30.09.17

Martin Basher | Hawaiian Tropic

01.08.17 - 26.08.17

Fiona Pardington | Nabokov's Blues: The Charmed Circle

23.06.17 - 23.07.17

John Reynolds | FrenchBayDarkly…

17.05.17 - 17.06.17

Group Show | On the Grounds

02.03.17 - 08.04.17

Billy Apple® | Art Transactions

08.02.17 - 04.03.17

Gavin Hipkins, Jin Jiangbo, Danie Mellor | Beyond Landscape

17.11.16 - 17.12.16

Laith McGregor | Swallow the Sun

01.10.16 - 12.11.16

Matt Henry | Analogues

19.09.16 - 14.10.16

John Reynolds | WalkWithMe...

30.08.16 - 24.09.16

Daniel Crooks | Vanishing Point

03.08.16 - 27.18.16

Gavin Hipkins, Richard Maloy, Daniel von Sturmer | Material Candour

05.07.16 - 22.07.16

Layla Rudneva-Mackay | Running Towards Water

07.06.16 - 08.07.16

Fiona Pardington | 100% Unicorn

24.05.16 - 25.06.16

Clinton Watkins | lowercase

19.04.16 - 18.05.16

Whitney Bedford 2016 | Lost and Found

15.03.16 - 14.04.16

Fiona Clark | For Pink Pussycat Club as part of THE BILL

20.02.16 - 22.04.16

Alicia Frankovich | The Female has Undergone Several Manifestations

06.02.16 - 05.03.16

Fiona Pardington | The Popular Recreator

11.12.15 - 23.12.15

Gavin Hipkins | Block Paintings

04.11.15 - 05.12.15

Gordon Walters | Gouaches and a Painting from the 1950s

21.09.15 - 24.10.15

Fiona Pardington | Childish Things

12.08.15 - 19.09.15

Rebecca Baumann, Brendan Van Hek, Alicia Frankovich, Len Lye, László Moholy-Nagy and Grant Stevens | In Motion

10.07.15 - 08.08.15

Grant Stevens | Hold Together, Fall Apart

07.07.15 - 02.08.15

Laith McGregor | Somewhere Anywhere

02.06.15 - 04.07.15

Arnold Manaaki Wilson, Billy Apple® | TOTEM | curated by Mary Morrison

01.05.15 - 30.05.15

Martin Basher | Jizzy Velvet

03.02.15 - 14.03.15

John Reynolds | BLUTOPIA


Seung Yul Oh | memmem

31.10.14 - 06.12.14

Gavin Hipkins | Erewhon

31.10.14 - 29.11.14

Rebecca Baumann | Once More With Feeling

19.09.14 - 18.10.14

Michael Zavros | Bad Dad

02.06.14 - 28.06.14


05.05.14 - 10.05.14

Jin Jiangbo, Stella Brennan, Billy Apple, Trenton Garratt, Seung Yul Oh, John Reynolds, Layla Rudneva-Mackay, Jim Speers, Yuk King Tan and Wang Dawei | SIGNALS

08.08.14 - 13.09.14

Layla Rudneva-Mackay | Blue Squares, Purple Pairs

17.03.14 - 12.04.14

Curated by Martin Basher | Lovers

06.02.14 - 06.03.14

Glen Hayward | I don't want you to worry about me

06.12.13 - 31.01.14

Matt Henry | High Fidelity

16.11.13 - 14.12.13

Li Xiaofei | Assembly Line - Entrance

03.10.13 - 26.10.13

Richard Maloy | All the things I did

04.09.13 - 30.09.13

John Reynolds | Vagabondage

22.08.13 - 21.09.13

Clinton Watkins | Frequency Colour

25.07.13 - 16.08.13

Curated by Robert Leonard | BAZINGA!

11.05.13 - 08.06.13

Whitney Bedford | This for That

09.04.13 - 04.05.13

Jin Jiangbo | Rules of Nature

08.03.13 - 04.04.13

Martin Basher | Solo Exhibition

05.02.2013 - 02.03.13

Ross Manning | Field Emissions

29.11.12 - 22.12.12, 15.01.13 - 22.01.13

Seung Yul Oh | HUGGONG

23.10.12 - 17.11.12

Jae Hoon Lee | Antarctic Fever

18.09.12 - 13.10.12

Curated by Brian Butler | Greetings from Los Angeles: Eight Artists

10.07.12 - 06.08.12