Lorenzo Rudolf's move to corner the southeast asian segment of the art market seems to be paying off with reports of deep-pocket collectors from the region turning up for Art Stage Singapore. But one of his new moves has drawn flak. Rudolf's decision to set up an Indonesian pavilion and to represent many of the artists has upset galleries representing Indonesian artists. They believe the fair is competing with them for sales, but Rudolf remains convinced the pavilion is necessary because of the lack of a proper Indonesian art infrastructure, including a well-established network of commercial galleries.

Rudolf is also staying on song about Art Stage Singapore having its own identity and not going head-to-head with Art Basel in Hong Kong. “Southeast asia will be the next big trend,” he said. “It is important that both are close to each other but not copy each other; that both have their own identities. This will mean that if Hong Kong is successful, we profit; and it we are successful, Hong Kong profits.”